Sex, Love & Marketing
How To Market Yourself On Online Dating
Have you ever used an online dating site or app of any kind ever before? Including Tinder?
Marketer & former radio show host David Frank will be talking about all things online dating, sex & porn. We could all use some tips on how to market ourselves, whether looking for love online, or trying to make the best impression in any situation. Click here for more.
Length: 1 hour + Q&A | Download references
Next show: June 20, free tickets at Eventbrite
How to Market Tobacco
(Despite Those Pesky Advertising Bans)
Delivered in character as a tobacco exec, this talk expands on the tactics formally & currently used by tobacco companies to confuse the risks associated with their products, lobby and bully governments, and market their products in an increasingly prohibitive advertising environment. Pairs well with the movie Thank You For Smoking.
Length: 20 minutes
Download slides & video
Marketing Does Not Work On Me
(And Other Lies)
Marketer David Frank goes through his favourite marketing techniques, psychological tricks, and human brain exploits that are used on us on a daily basis. From the origins of snake oil to selling skin whitening, subtle colour cues to created medical needs, this talk pulls back the curtain on marketing like a magician exposing tricks. And maybe, just maybe, you'll be able to spot the tricks being used on you & can resist.
Length: 1 hour + Q&A
About David: David Frank is a marketer, writer and public speaker based in Seattle. Originally from Australia, he has also lived in the UK, Japan and Vietnam. He is currently finishing a Master of Science in Marketing at Edinburgh Napier University. You can read more about him at davidfrank.com.au
The History Of Products NOT Safe To Consume
Irrational people fear WiFi, artificial sweeteners (aspartame) and fluoride, but historically, there have been legitimately dangerous products marketed as safe. Flammable, toxic, radioactive and generally bad for you, we'll look at products that harmed, and the marketing that went with them. Hydrogenated margarine, leaded petrol, and olestra are just a few. We'll also look at formerly 'dangerous' things that turned out to be fine, like the formerly leprous potatoes, and things we know are bad for us but we consume anyway.
Come along. It'll be good for your health.
Length: 1 hour, but as they say, the dose makes the poison.
Progress: Mostly researched
All Wrapped Up
The Subtle Science of Packaging
What does mayonnaise sold in metal tubes, curves in soap logos and the colour saturation on juice containers have in common? What if 'the silent salesman' could speak? Find out by joining David Frank (MSc Marketing) as he explores the subtle, yet effective packaging cues that make us buy off the supermarket shelf. You'll never shop the same again.
Length: 40 minutes
This talk is based on David's Master's thesis.
Online Dating for LGBT+
Just The Tips
A short, LGBTQ+ version of Sex, Love & Marketing (above). We'll bust assumptions about what physical attributes non-hetero people prize, take a look at the 'gay census', and find out the differences between labels like 'twink', 'twunk' & 'twank'. Whether you're looking for a perfect match, seeking salacious sex statistics or you just want to laugh at online behaviours, this talk has something for everyone.
Length: 15 minutes
Progress: Mostly researched, written and tested
Marketing Pop-Science Events
For Popular Science Event Organisers
David's Japan Adventures
Everything I Couldn't Share On Facebook
Getting an audience – and the right audience – is maybe the hardest part of running an event. Edinburgh Skeptics run over sixty popular science events a year, often sell-out. David Frank will share their marketing strategy for you to adopt and adapt. Come along if you want to market a popular science event or similar.
Previously performed: Jan 2016 for the Beltane Public Engagement Network
Video: Watch the hour-long talk here
"If you run any kind of science promotion organisation or something like that, this is required viewing. Very good info!" - Mark Pentler, Chairperson, Edinburgh Skeptics
"Pics or it didn't happen!" This is NOT your average holiday slideshow. A highly interactive experience with my very best stories from my adventures living in Tokyo and travelling Asia. From used panties available in bulk, to slum tourism in Jakarta. You'll learn why you shouldn't take public transport or a volcanic hot spring bath in Sumatra, the price of an apple in one of Tokyo's most expensive department stores, and cry-laugh your way through my first commute on a Tokyo subway (which the audience gets to recreate by the way)!
Previous: March 2014 for a closed audience, Nov 2015 for NCJW WA Branch